Cultural strategy Zilina 2035

Main question

What are the evaluation processes of the city’s cultural strategy?


What data are important in process of creating cultural strategy and how can we get them?

What parameters will we collect in order to monitor the impact of the ECOC cross-border offer with the three participating countries?

Overview of the project

The candidacy for the ECoC title is a unique opportunity to work on major transformative processes to improve the cultural and creative ecosystems in the city. Along with the preparatory process of the ECoC candidature, the city of Žilina started to work on its new cultural strategy: Creative Žilina 2035. In this year’s edition of Cultural Forum, we introduced the Creative Žilina 2035 and discussed the process that led to the proposed strategy. In regards to the new city’s cultural strategy and to the ECoC bidding process we find important to start the discussion about the implementation phase and the need for monitoring system. Together with our guests we discuss the challenges of setting up a monitoring process for a cross-border ECoC bid with three countries involved and we were thinking about the benefits of data based decision making and what data are important in this process and how do we get them.


  • Karol Piekarski

Tereza Raabová 

She has many years of experience in the field of cultural policy, regional development, cultural economics and the management of cultural organizations and events. She developed a methodology for calculations of economic impacts certified by the Ministry of Culture of the Czech Republic and also she is the developer of an online app She is an author of a number of economic impact studies, including the European Capital of Culture Pilsen 2015, and also she collaborates professionally with several well-known organizations and universities, such as the Institute of Arts – Theater Institute, CENIA,  Zdravá města or the University of Economics in Prague, MUNI  in Brno and TBU in Zlín.

Karol Piekarski 

Founder and analyst at Medialab Katowice, freelance researcher, Python developer, author of Data-Driven Methods for City Research and Exploration (2015) and Data Culture. Attention Enhancing Algorithms (2017, in Polish). He has led several data-driven research projects, e.g. Data for Culture within the Shared Cities: Creative Momentum platform exploring cultural and social trends in Central Europe. He holds a Ph.D. in Humanities for his work on the economy of perception and information overload.

 Hans-Peter Degn 

He has been involved in various projects of applied research within the fields of communication, culture and sociology. 2013-2018 he was the Evaluation Manager of rethink IMPACTS 2017, responsible for the research-based evaluation of the IMPACT 2017. He is also teaching associate professor and director of the Centre for Cultural Evaluation at Aarhus University.